In a word “yes”… and here’s why:
Here are 5 strong reasons why advertising on Facebook could really work for your business:
- Your audience is on Facebook
Everyone is! So you know the people you want to see your advert, will certainly do so… - Facebook ads are cheap
They really are! For a few pounds you can reach audiences of thousands. “In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels (online and offline)” says Brian Carter of Moz. - The targeting capabilites of Facebook are exceptional
Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers. - Facebook is effective in pushing “on-the-fence” leads down the funnel
Using “remarketing” targets an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level. - Facebook allows you to find new qualified leads easily
You can take a custom audience (your best clients perhaps) and Facebook will reach NEW people who are similar to that audience, and therefore likely to be interested in your business.
Learn how to do it yourself:
Our visiting speaker next week at Digital Cafe is Rik Courtney, of Be More Social, which handles social media advertising for Meadowhall Shopping Centre, amongst others. For a flavour of what you can expect, see this interview with Rik.
Book on to the session at Digital Cafe on Thursday 14th February at 10am. Click here to see more and book on.